Pengaruh Persepsi Kegunaan dan Atribut Produk Terhadap Keputusan Pembelian Smartphone Berteknologi Android di Yogyakarta

VEMBERI, YOHANES (2015) Pengaruh Persepsi Kegunaan dan Atribut Produk Terhadap Keputusan Pembelian Smartphone Berteknologi Android di Yogyakarta. Solusi Kajian Ekonomi dan Bisnis, 10 (1). pp. 61-75. ISSN 1907-2376

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Abstrak

This research examines the behaviot of consumers in the decision to buy a smartphone based on Android, whether they are affected usefulness and product attributes. Researchers distributing questionnaires in the Yogyakarta area with respondents android based smartphone users. This study used 75 samples. The analysis use is multiple regression analysis using independent variables usefulness, quality, price, design and features while the dependent variable was the decision to buy. The study concluded that usefulness influence on purchase decisions tech android smartphone. Quality attributes do not affect the decision to buy a smartphone tech android. The price attributes influence the decision to buy a smartphone tech android. Design attributes influences the decision to buy a smartphone tech android. Feature attribute influence the decision to buy a smartphone tech android. Usefulness, quality, price, design and features together influence the decision to buy a smartphone tech android.

Tipe Dokumen:	Artikel
Kata Kunci Dari Abstrak/Naskah:	Usefulness, product attributes, the decision to buy, smatphone
Subyek:	300 – Ilmu Sosial > 380 Perdagangan, komunikasi, dan transportasi > 380 Perdagangan, komunikasi, dan transportasi
Fakultas:	Fakultas Hukum, Seni dan Sosial > Ilmu Ekonomi
Depositing User:	Unnamed user with email perpustakaan@stiesbi.ac.id
Date Deposited:	08 Mar 2025 02:45
Terakhir Diubah:	08 Mar 2025 03:11
URI:	http://eprints.stie-sbi.ac.id/id/eprint/583

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